HENRY MARTÍNEZ

HENRY MARTÍNEZ

Chairman of the Board of Directors

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FRIDA ALMARAZ

FRIDA ALMARAZ

Director of Research

Frida Almaraz has more than 16 years of experience in media research, both in Mexico and at a regional level. Since 2016, Frida has been leading LAMAC activities related to research, Analytics and forecasting, at a regional level in Latin America.

OLGA GAITÁN

OLGA GAITÁN

Analytics Manager

Graduated in Business Administration with Masters degree in Marketing. Olga has more than 20 years of experience working for FMCG, Pharmaceutical and Media multinational companies in Latin America, leading research, consumer & market insights, Business/Digital Analytics and Strategy areas and business units. Joined LAMAC in 2018 to develop the Analytics and Business Intelligence projects at a regional level in Latin America.

MÓNICA DÁVILA

MÓNICA DÁVILA

Project Manager

Graduated in communications and mass media from the Universidad del Valle de Mexico, Mónica joined LAMAC in 2012. In her role as Project Manager, she coordinates and supervises LAMAC’s projects, events and PR activities. She is also responsible for LAMAC’s administrative and operational functions and provides support to the accounting department.

CARLOS MORENO

CARLOS MORENO

Interactive Manager

Professional in graphic design, specialized in digital marketing and e-commerce, with more than 13 years of experience in web design and digital media. Since 2013, he is in charge of the digital marketing strategy of the organization, as well as the conceptualization and production of diverse types of digital content.

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