Turner teams with Telefónica to expand advertising alliance with in Peru

Telefónica’s B2B unit Media Networks has renewed and expanded its alliance with Turner to commercialise the broadcaster’s pay-TV and digital advertising in Peru.

17/05/2018

image

Through this deal that runs until 2020, Turner will strengthen its relationship with Media Networks, which has been key for growing its pay-TV footprint across the Andean country. It will also see Media Networks managing and selling the advertising spaces of Turner’s TNT, TNT Series, Warner, Space, TCM, TBS, Boomerang and Cartoon Network in Peru.

“We feel satisfied for the agreement, which renews Turner’s trust on Telefónica Media Networks,” remarked José del Valle, CEO, Media Networks.

The alliance will additionally bolster considerably Telefónica’s position in the ads market, as it already manages advertising for Televisa, A&E Olé, AMC and Viacom, Telefónica’s networks Gol Peru, Movistar Deportes, Movistar Plus, Movistar Musica and Movistar Series, as well as the entire first football division.

News published on May 17, 2018 in: Rapid TV News

Featured content

See more news