Research

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Case Study of Marketing Mix Modelling of the Personal Care Category in México

02/04/2018

Study that measured the Efficiency and Efficacy of Media Mix in the Personal Care Category for a perioid of 2 years in Mexico. 

Case Study of Marketing Mix Modelling of the Pharmaceutical sector (Female Health) in México

02/04/2018

Study that measured the Efficiency and Efficacy of Media Mix in the  Pharmaceutical sector (Female Health)for a perioid of 2 years in Mexico. 

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Case Study of Marketing Mix Modelling of the Retail sector (Female Fashion) in Chile

02/04/2018

Study that measured the Efficiency and Efficacy of Media Mix in the Retail Sector (Female Fashion) for a period of 2 years in Chile. 

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Case Study of Media Mix Modeling of the Automobile Sector in Chile

01/03/2018

Study that measured the Efficiency and Efficacy of Media Mix in the SUV Category (Automobile Sector) for a perioid of 2 years in Chile. 

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Case Study of Media Mix Modeling in the Automobile Sector in Colombia

01/03/2018

Study that measured the Efficiency and Efficacy of Media Mix in the SUV Category (Automobile Sector) for a period of 2 years in Colombia. 

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The Purchasers of Baby Products choose Pay TV

01/08/2016

Infrographic about Women of Middle and Upper Socio-economic status that purchase some baby product in the last year. 

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The Users of Financial Services prefer Pay TV

01/07/2016

Infographic with key information about People of Middle and Upper Socio-economic status that made some financial activity in the last 12 months. 

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On Vacations the Audience of Pay TV Increases

01/06/2016

The consumption of Pay TV increases among children and teenagers in Colombia. 

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There Are Many Kinds of Dads, But all of Them Prefer Pay TV

01/06/2016

Important information about consumption of Pay TV among Fathers of 25 to 54 years.  

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May is the month with greatest Pay TV Ratings in 2016

01/06/2016

Colombians are choosing Pay TV over Free-to-air TV. 

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5 Reasons to Have Pay TV in Mexico

01/05/2016

It is time to adjust your inversion on TV and follow the rate of consumers! 

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Mothers Enjoy Pay TV

01/05/2016

Infographic about the increasing consumption of Pay TV among Chilean mothers.

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Car Purchasers Prefer Pay Tv

01/05/2016

Infographic with 6 key facts about People between 25 to 54 years (Middle and Uppper Socio-economic status) with the intention of buying a car in the next 12 months.

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Pay TV Increases in Audience while Free-to-air TV Decreases

01/04/2016

Evolution of the Audience Share and time invested on daily TV in Colombia.

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In March, We Go Back to School

01/03/2016

Daily Pay TV Penetration, Audience Share and Time spent of Pay TV in Chilean youth between 18 to 24 years. 

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There Is a New Number 1 in Mexico

01/03/2016

The Audience Share of Pay TV in Mexico overpasses the Free-to-air TV channels. 

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Pay TV is the Plan during Holy Week

01/03/2016

During Holy Week, the time spent on Pay TV is 26% more than Free-to-air TV.

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Pay TV is the Plan during Holy Week

01/03/2016

The audience of Pay TV surpasses Free-to-air TV in most of programmings.

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Are You Paying More for Less?

01/02/2016

Important infographic about the Increase of Audience Share of Pay TV in Mexico.

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Urgent Alert, Lost Audience

01/01/2016

It is time to balance your Media Planning and recover the lost audience!

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COLOMBIA: Pay TV is #1 in Audience

01/01/2016

It is a fact! Colombians watch more Pay TV than Free-to-air TV.

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In Summer, Pay TV does not take Vacations

01/01/2016

Infographic about the increase of audience of Pay TV (Jan-Feb) in Chile.