Welcome to the Members Zone! An exclusive space that offers specialized content to Pay TV Channels, members of LAMAC.
An iluminating look at the common misperceptions and realities around cord cutting.
The Echo Chamber Effect: Perceptions vs. Realities in the 2017 Video Advertising Environment. A booklet exposing the truth behind many of the most common video advertising misperceptions.
#TVisSocial: How Live TV Sparks Continuous Online Conversations. An Analysis showing the impact of TV on the top trending Twitter topics over a four-week period (4Q´16).
#TVisSocial #Ep2: How Live TV Drives Online Conversations Into The Summer. An updated analysis showing the impact of TV on the top trending Twitter topics over a four-week period between May-June (2017).
Unrivaled: How Multi-Screen TV Continues to Dominate in Reach, Relevance, and Results. An Eye-opening look at the power and impact of televisión Brand.
An exploration of the Emotional Impact of television & How it Benefits Advertisers.