VAB (Video Advertising Bureau)

Cord Cutting Report

12/03/2018

An iluminating look at the common misperceptions and realities around cord cutting.

Disruptors Report

12/03/2018

The Market-Changer’s Playbook: Why TV Is Where Disruptors Go To Grow Big.


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Echo Chamber Effect Brochure

12/03/2018

The Echo Chamber Effect: Perceptions vs. Realities in the 2017 Video Advertising Environment. A booklet exposing the truth behind many of the most common video advertising misperceptions.


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TV is Social Report 1

12/03/2018

#TVisSocial: How Live TV Sparks Continuous Online Conversations. An Analysis showing the impact of TV on the top trending Twitter topics over a four-week period (4Q´16).


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TV is Social Report 2

12/03/2018

#TVisSocial #Ep2: How Live TV Drives Online Conversations Into The Summer. An updated analysis showing the impact of TV on the top trending Twitter topics over a four-week period between May-June (2017).

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Unrivaled–Report

12/03/2018

Unrivaled: How Multi-Screen TV Continues to Dominate in Reach, Relevance, and Results. An Eye-opening look at the power and impact of televisión Brand.


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TV is emotional

01/10/2017

An exploration of the Emotional Impact of television & How it Benefits Advertisers.

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Facebook’s Reach (on Reach): Miscalculations in the Age of Precision

01/09/2017

A comprehensive analysis of Facebook's reach and potencial implications for Advertisers.