Driving Premium Video Advertising

Premium Video

Premium Video is the evolution of Pay TV as an advertising medium.  It is much more than a multichannel platform. It is premium content programming with the highest quality, that can be enjoyed on any screen.


Today, content is king. Audiences expect better content quality and today, more than ever, the offering of series, sporting events, documentaries, movies, factual entertainment, and the wide variety of shows offered by LAMAC’s member networks, is constantly improving and in high demand on both linear and digital platforms.

Knowledge Center

LAMAC Insights

Challenges and opportunities for the Television Advertising Industry

LAMAC Insights

Premium Video reaches and retains more audience in less time

Lamac insights

We invite you to relive the Premium Video Advertising Summit held in Miami, with these 5 interesting Conferences and Panels that included the participation of renowned opinion leaders


LAMAC (Latin American Media Advertising Council) is a non-profit advocacy group, financed by 48 international Premium Video channels and distributed by Latin America’s seven leading multi­ channel platforms:

A+E Networks Latin America, AMC Networks International Latin America, Discovery Networks Latin America / U.S. Hispanic, NBCUniversal International Networks, Sony Pictures Television Latin America, ViacomCBS y WarnerMedia.

LAMAC Member Groups


We provide national and international Advertisers and their Agencies with the most up-to-date, comprehensive and actionable business intelligence on the growing world of multi-media platforms and their Premium Video content.


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