Driving Premium Video Advertising

Premium Video reaches and retains more audience in less time

Premium Video

Premium Video is the evolution of Pay TV as an advertising medium.  It is much more than a multichannel platform. It is premium content programming with the highest quality, that can be enjoyed on any screen.

 

Today, content is king. Audiences expect better content quality and today, more than ever, the offering of series, sporting events, documentaries, movies, factual entertainment, and the wide variety of shows offered by LAMAC’s member networks, is constantly improving and in high demand on both linear and digital platforms.

Events

  • Lugar: Ciudad de México

LAMAC y sus miembros han tomado la decisión de posponer la Cumbre Publicitaria de Video Premium. El COVID-19 está afectando a todos los países del mundo, tanto en el ámbito personal, como laboral y apoyamos completamente la necesidad de ser prudentes ante esta pandemia.

Knowledge Center

LAMAC Insights

Challenges and opportunities for the Television Advertising Industry

LAMAC Insights

Premium Video reaches and retains more audience in less time

Lamac insights

We invite you to relive the Premium Video Advertising Summit held in Miami, with these 5 interesting Conferences and Panels that included the participation of renowned opinion leaders

News

About LAMAC

LAMAC (Latin American Media Advertising Council) is a non-profit advocacy group, financed by 55 international Premium Video channels and distributed by Latin America’s eight leading multi­ channel platforms:

A+E Networks Latin America, AMC Networks International Latin America, Discovery Networks Latin America / U.S. Hispanic, FOX Channels, NBCUniversal International Networks, Sony Pictures Television Latin America, Turner Broadcasting System Latin America y ViacomCBS.

LAMAC Member Groups

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We provide national and international Advertisers and their Agencies with the most up-to-date, comprehensive and actionable business intelligence on the growing world of multi-media platforms and their Premium Video content.

 

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