LAMAC: Latin American Media Advertising Council

Who we are?

LAMAC is a non-profit advocacy group, financed by 59 international Premium Video channels and distributed by Latin America’s eight leading multi­ channel platforms:

A+E Networks Latin America, AMC Networks International Latin America, Discovery Networks Latin America / U.S. Hispanic, FOX Channels, NBCUniversal International Networks, Sony Pictures Television Latin America, ViacomCBS and WarnerMedia.

Grupos miembros de LAMAC

LAMAC Member Networks

A&E, AMC, Animal Planet, AXN, Boomerang, Cartoon Network, CDF, Cinecanal, CNN Chile, CNN en Español, CNN International, Comedy Central, Discovery Channel, E! Entertainment, El Gourmet, Esporte Interativo, Europa Europa, Film & Arts, Fox Channel, Fox Life, Fox Sports, Fox Sports 2, Fox Sports 3, FX, FXM, Glitz, History, History 2, HLN, Home & Health, HTV, ID, ISat, Discovery Kids, Lifetime, Más Chic, MTV, Much Music, Nat Geo Kids, National Geographic, National Geographic Wild, Nickelodeon, Paramount Network, Space, Canal Sony, Studio Universal, SyFy, TBS, TCM, Telemundo Internacional, TLC, TNT, TNT Series, TNT Sports, Tooncast, TruTV, Universal TV, VH1 and Warner Channel.


To provide national and international advertisers and their agencies with the most up-to-date, comprehensive and actionable business intelligence on the growing world of multi-media platforms and their Premium Video content.

LAMAC is committed to:

  • Advocate, educate and inform the benefits of Premium Video advertising solutions.

  • Standardize measurement services and narrative that cultivates and advances industry currency.

  • Advance data science in support of our business solutions.

  • Promote a positive image through targeted communication strategies.

Our team


Chairman of the Board of Directors

Martínez is responsible for leading the overall strategy and execution of the LAMAC partners priorities across Latin America. Martínez was part of the organizing committee that envisioned the formation of LAMAC in 2002, which started out with a handful of members that has now grown to include 56 networks from 8 of the most powerful media companies in the world. Prior to this role, Martínez served as president and managing director of Discovery Latin America/U.S. Hispanic/Canada which has 15 networks and more than 370 million cumulative subscribers in 48 countries and territories and customized in three languages.


Director of Research

Almaraz is responsible for leading LAMAC’s initiatives related to research, data analysis and forecasting across Latin America. Almaraz has more than 16 years of experience in media research in the region. Prior to joining LAMAC Almaraz worked as Client Training Coordinator for IBOPE AGB Mexico (now Nielsen IBOPE Mexico).


Director of Marketing & Communications

Mónica is responsible for managing all internal and external communications on behalf of LAMAC, ensuring consistency across various areas including PR, Marketing and digital media, and working closely with member teams to ensure their clear messaging and positioning across the Latin American market. Prior to this, Dávila was Project Manager for LAMAC, where she was responsible for coordinating and supervising projects, events and activities, including Public Relations, Administration and Operations.


Executive Assistant

Tofield is responsible for assisting LAMAC’s Chairman of the Board of Directors with daily administrative duties as well as other office and operations functions including accounting and human resources. Prior to joining LAMAC, Eileen managed a small business in New Jersey and worked as an Administrative Assistant at Wells Fargo Bank and Capital One Mortgage Company.


Research Analyst

Perez is responsible for supporting LAMAC’s Business Intelligence and Analytics projects. Perez is an Industrial Engineer with experience in management and construction of databases, in addition to computational and statistical analysis. Prior to LAMAC, he worked at the Ministry of Environment and Sustainable Development in Colombia where he monitored improvement plans and risk maps.


Interactive Manager

Moreno is responsible for the implementation of LAMAC’s digital marketing strategy, as well as the graphic design of its publications, including newsletters, presentations, banners and infographics. Moreno has extensive experience in Marketing Management, Digital Marketing and E- commerce, and is also a professional Graphic Designer. He has more than 16 years of experience in different roles in digital marketing for a diverse list of industries which includes the insurance, publishing and advertising sector in Colombia.


We provide national and international Advertisers and their Agencies with the most up-to-date, comprehensive and actionable business intelligence on the growing world of multi-media platforms and their Premium Video content.

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