About the Event
The COVID-19 pandemic has shaken world markets, having a profound effect on the media and advertising ecosystems. Global advertisers are scrambling to manage the major disruptions to their media spending caused by the spread of the virus.
Recent analyses around the world have revealed that TV & Video consumption is experiencing a rapid shift, evidence of the strong relationship between the medium and audiences looking for reliable information and entertainment.
Advertisers, on the other hand, are changing their on-screen messages to be more empathetic and offer helpful information to consumers.
Join us as we discuss global perspectives and insights on the impacts of COVID-19 to the Advertising Television and wider media industry.
- Opportunities: The Role of TV and advertising in times of uncertainty
- Impacts to TV advertising sales and business strategies to retain clients
- Consumer behavior trends
- Insights, perspectives and recommendations from around the world