About the Event
Do you have a great social presence and an engaged fan base but are looking for new ways to monetize your success on TV beyond linear dollars?
In this presentation, Shareablee CEO & Founder Tania Yuki along with Zachary Hoffman, Sr. Account Executive at Shareablee, and Monica Davila, Director of Marketing and Communications at LAMAC, will share:
- What is branded content anyway? From one sponsored post on Facebook to cross-platform campaigns with custom videos, we’ll share what constitutes social branded content
- How to use data upfront in a sales pitch to differentiate yourself from the pack
- Best practices – Who is making the best branded content right now and what can we learn from their success?
- Key insights on what makes advertisers sit up and listen
- Post-campaign measurement approaches to truly prove ROI and value, beyond measuring just clicks
- What resonates with users in Latin America specifically and what publishers, creators, and TV networks are doing the best branded content for a Hispanic audience