Live Streaming: “ADAPTABILITY, CONSUMPTION HABITS AND THE ROLE OF ADVERTISING”

Wednesday, May 20th, 2020 : 10am Col, Mex / 11am Mia, Chi / 12pm Arg Live Streaming (ZOOM)

Live Streaming: “ADAPTABILITY, CONSUMPTION HABITS AND THE ROLE OF ADVERTISING”

Wednesday, May 20th, 2020 : 10am Col, Mex / 11am Mia, Chi / 12pm Arg Live Streaming (ZOOM)

About the Event


 

Unilever is one of the world’s leading consumer goods companies, with around 400 brands in more than 190 countries.

 

In conversation with Henry Martinez (Chairman of the Board of LAMAC),  Ignacio Hojas   (President of Unilever for Middle Americas) will share ideas and opinions about the company’s strategies to adapt to changes in consumption patterns, the importance of brand purpose and the fundamental role of advertising in connecting brands to consumer needs.

 

Topics:

  • Changes in consumption patterns (channels/categories) and their impact on the e-commerce world
  • The importance of advertising and strategies to connect with consumers in current circumstances
  • Adaptability: The key tool for navigating disruption
  • The role of Artificial Intelligence
  • Short-, medium- and long-term strategies

 

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Agenda


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Speakers


IGNACIO HOJAS Presidente para Middle Américas Unilever
Henry martínez Chairman de la Junta Directiva LAMAC

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Watch Video


ADAPTABILITY, CONSUMPTION HABITS AND THE ROLE OF ADVERTISING

Conversation with Ignacio Hojas  (President of Unilever for Middle Americas)

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