Premium Video Advertising Summit – Miami 2019

Thursday, Noviembre 14th, 2019 : 8:00 AM - 7:00 PM University of Miami, Watsco Center, Fieldhouse.

Premium Video Advertising Summit – Miami 2019

Thursday, Noviembre 14th, 2019 : 8:00 AM - 7:00 PM University of Miami, Watsco Center, Fieldhouse.

About the Event


 

 

Join us at the first edition of this insightful and thought-provoking leadership event!

 

The Summit will feature smart minds discussing the evolution of media, the central role of Premium Video, and the development of advanced advertising solutions.

 

Speakers and panelists will share insights, ideas and strategies that will address:

  • The crucial role content quality plays on the advertising message and its impact on the audience
  • The importance of balancing creativity and media
  • The latest in advanced measurement tools for audience targeting
  • The evolution of Premium Video Advertising across multiple media platforms with a focus on Advanced Advertising Solutions

Today and into the foreseeable future, we are tasked with producing results regardless of headwinds and changing dynamics. Come and learn how and why Premium Video is at the forefront of the evolving ecosystem that merges technology, media, and consumers. This summit is not to be missed!

 

Who would benefit?

Advertisers, Brand & Marketing Managers, Advertising Agency Executives.

 

More info:

Contact us: (+1) 786-228-72-27 // PremiumVideoSummit@lamac.org

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Agenda Focus


The summit will be structured around these core industry areas:

 

  • Market intelligence review of LATAM – Consumer Insights, Business, Political and Economic Trends
  • Uncovering key consumer drivers
  • The power of Content and Context
  • The Intersection of Creativity and Media
  • Audience Measurement/Metrics Solutions
  • The Vision: Advanced Television Advertising
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Agenda


8:00 AM - 9:00 AM

Welcome breakfast

9:00 AM - 9:10 AM

Introduction to the summit

Enrique R. Martinez Chairman of the Board of Directors LAMAC
9:10 AM - 10:00 AM

Keynote Presentation: "Latin America 2020 - Navigating the Disruption Ahead"

John Price Managing Director Americas Market Intelligence, LLC (AMI)
10:00 AM - 11:00 AM

PANEL: "Content Matters/Context Matters"

The audience will learn about the important role of content in the current media landscape and its impact on results. Attendees will discover the wisdom ​behind placing advertising next to premium quality content and why the context where brands are advertised is so important. Premium Video offers content/context solutions which result in higher advertising effectiveness.

Anna Carugati Group Editorial Director WSN, INC
Matt Scheckner Global CEO Advertising Week
Sean Cunningham President & CEO VAB
11:00 AM - 11:15 AM

Break

11:15 AM - 12:15 PM

PANEL: "The Intersection of Data Science and Advertising Effectiveness"

The audience will learn about the key elements to advance Research in LATAM and how researchers are driving change around the world. Experts will address the challenges and opportunities for the media, advertisers and agencies in today's media consumption.

Gary McBride President McBride Media Consulting
Antonio Wanderley CEO LatAm & Head of Global Clients Kantar IBOPE Media
Frida Almaraz Director of Research LAMAC
Michal Galin Global Director Business Development, Media Measurement GfK
Juan Damia CEO LATAM DBi Latin America
12:15 PM - 1:15 PM

Keynote Presentation "Heartdata (Marketing Directo al Corazón)"

Just when the Internet was declared "an untreatable problem", Big Data became even bigger, algorithms sharpened their teeth and our feeling in the face of it all became oceanic, abysmal. After taking a snapshot of our new media and social ecosystem, Ana María Olabuenaga developed a map to safely navigate through our new environments and territories: Heartdata.
Heartdata, as the most conscious and human way to face Big Data. Heartdata, as a way to innovate, sell and reinvent ourselves.The journey proposed by Olabuenaga is entertaining, emotional and promises a fresh and useful perspective to be used in business, in the professional field or in daily life.

Ana María Olabuenaga CEO Olabuenaga & Cuchí
1:15 PM - 2:00 PM

Almuerzo

2:00 PM - 3:00 PM

PANEL: "The Intersection of Creativity and Media"

The audience will learn about why balancing the dynamics between media and creativity is essential. Today, we have access to data that has the power to transform advertising creativity. As big data becomes a more significant part of the conversation around advertising, many in the industry have voiced concern that it could come at the sacrifice of amazing creativity. But what we’re all learning, is that data can unlock the full potential of creativity and targeted creative messaging, thus becoming more impactful.​

Ana María Olabuenaga CEO Olabuenaga & Cuchí
Alejandro Betancourt Buzás Latin America Brand Ops, Capability, & Communications Leader P&G
Rafael Lopez de Azua Head of Media & Digital, LATAM COTY
Julian Porras CEO LatAm Omnicom Media Group
3:00 PM - 3:15 PM

Break

3:15 PM - 4:15 PM

Keynote Presentation: "The Significance of Building Brand Value in TV Today"

Today, an in-depth understanding of the modern consumers’ purchase motivations is what the best companies are using to significantly increase the brand value of their products and services. Savvy businesspeople understand that their jobs have changed the best of them into editors and curators – constantly reappraising the emotional lifestyle advantages of the products they sell and demonstrating these benefits to their customers.

In this talk, audiences will learn:

1. How to uncover the motivations of today’s consumer
2. How to market in today’s “Post Functional” society
3. Why the traditional “Speeds & Feeds” sales strategy does not work anymore and what has taken its place
4. The critical difference between content and context, and how it can multiply your sales
5. The special sales secrets that are hidden in plain sight

Bruce Turkel Brand Expert Author of “All About Them”
4:15 PM - 5:15 PM

PANEL: "The Vision: Advanced Television Advertising"

At a time when traditional media consuming is changing, and is increasingly fragmented, Big Data and Programmatic technology offers the possibility to hyper target and reach an audience. The audience will learn about Advanced Advertising & Programmatic buying and the opportunities to deploy its beneficial impact throughout Latin America.

Sean Cunningham President & CEO VAB
Dave Morgan Founder/CEO Simulmedia
Chris Pizzurro VP, Global Sales Canoe
Patrick Casal Senior Director, LatAm Xandr, an AT&T company
Brittany Slattery SVP Head of Marketing & Communications OpenAP
5:15 PM - 5:30 PM

Closing Remarks

5:30 PM - 7:00 PM

Reception

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Speakers


Keynote Speakers

John Price Managing Director Americas Market Intelligence, LLC (AMI)
Ana María Olabuenaga CEO Olabuenaga & Cuchí
Bruce Turkel Brand Expert Author of “All About Them”

Speakers and Moderators

Alejandro Betancourt Buzás Latin America Brand Ops, Capability, & Communications Leader P&G
Anna Carugati Group Editorial Director WSN, INC
Antonio Wanderley CEO LatAm & Head of Global Clients Kantar IBOPE Media
Brittany Slattery SVP, Head of Marketing & Communications OpenAP
Chris Pizzurro VP, Global Sales Canoe
Dave Morgan Founder/CEO Simulmedia
Frida Almaraz Director of Research LAMAC
Julian Porras CEO LatAm Omnicom Media Group
Gary McBride President McBride Media Consulting
Juan Damia CEO LATAM DBi Latin America
Matt Scheckner Global CEO Advertising Week
Michal Galin Global Director Business Development, Media Measurement GfK
Patrick Casal Senior Director, LatAm Xandr, an AT&T company
Rafael Lopez de Azua Head of Media & Digital, LATAM COTY
Sean Cunningham President & CEO VAB
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Conference Videos


Keynote Presentation: "The Significance of Building Brand Value in TV Today"

BRUCE TURKEL, Brand Expert - Author of “All About Them”

Keynote Presentation "Heartdata (Marketing Directo al Corazón)"

ANA MARÍA OLABUENAGA, CEO - Olabuenaga & Cuchí

Keynote Presentation: "Latin America 2020 - Navigating the Disruption Ahead

JOHN PRICE, Managing Director - Americas Market Intelligence, LLC (AMI)

PANEL: "Content Matters/Context Matters"

ANNA CARUGATI - Group Editorial Director - WSN INC // SEAN CUNNINGHAM - President & CEO - VAB // MATT SCHECKNER - Global CEO - Advertising Week

PANEL: "The Vision: Advanced Television Advertising"

SEAN CUNNINGHAM - President & CEO - VAB // DAVE MORGAN - Founder/CEO - Simulmedia // CHRIS PIZZURRO - VP, Global Sales - Canoe // PATRICK CASAL - Senior Director, LatAm - Xandr, an AT&T company // BRITTANY SLATTERY - SVP, Head of Marketing & Communications - OpenAP

PANEL: "The Intersection of Data Science and Advertising Effectiveness"

GARY MCBRIDE - President - McBride Media Consulting // ANTONIO WANDERLEY - CEO LatAm & Head of Global Clients - Kantar IBOPE Media // FRIDA ALMARAZ - Director of Research - LAMAC // MICHAL GALIN - Global Director Business Development, Media Measurement - GfK // JUAN DAMIA - CEO LATAM - DBi Latin America

PANEL: "La Intersección entre la Creatividad y los Medios"

ANA MARÍA OLABUENAGA, CEO - Olabuenaga & Cuchí // ALEJANDRO BETANCOURT BUZÁS, Latin America Brand Ops, Capability, & Communications Leader - P&G // JULIÁN PORRAS, CEO LatAm - Omnicom Media Group // RAFAEL LÓPEZ DE AUZA, Head of Media & Digital, LATAM - COTY

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