HENRY MARTÍNEZ

HENRY MARTÍNEZ

Chairman of the Board of Directors

Martínez is responsible for leading the overall strategy and execution of the LAMAC partners priorities across Latin America. Martínez was part of the organizing committee that envisioned the formation of LAMAC in 2002, which started out with a handful of members that has now grown to include over 57 networks from 8 of the most powerful media companies in the world. Prior to this role, Martínez served as president and managing director of Discovery Latin America/U.S. Hispanic/Canada which had 13 and more than 370 million cumulative subscribers in 48 countries and territories and customized in three languages.

FRIDA ALMARAZ

FRIDA ALMARAZ

Director of Research

Almaraz is responsible for leading LAMAC's initiatives related to research, data analysis and forecasting across Latin America. Almaraz has more than 16 years of experience in media research in the region. Prior to joining LAMAC Almaraz worked as Client Training Coordinator for IBOPE AGB Mexico (now Nielsen IBOPE Mexico).

MÓNICA DÁVILA

MÓNICA DÁVILA

Director of Marketing & Communications

Davila is responsible for managing all internal and external communications on behalf of LAMAC, ensuring consistency across various areas including PR, Marketing and digital media, and working closely with member teams to ensure their clear messaging and promotion across the Latin American market. Prior to this, Davila was Project Manager for LAMAC where she was responsible for coordinating and supervising projects, events and PR activities in addition to administrative and operational support.

Eileen Tofield

Eileen Tofield

Executive Assistant

Tofield is responsible for assisting LAMAC’s Chairman of the Board of Directors with daily administrative duties as well as other office and operations functions including accounting and human resources. Prior to joining LAMAC, Eileen managed a small business in New Jersey and worked as an Administrative Assistant at Wells Fargo Bank and Capital One Mortgage Company.

Jesús Pérez

Jesús Pérez

Research Analyst

Perez is responsible for supporting LAMAC's Business Intelligence and Analytics projects. Perez is an Industrial Engineer with experience in management and construction of databases, in addition to computational and statistical analysis. Prior to LAMAC, he worked in monitoring of improvement plans and risk maps at the Ministry of Environment and Sustainable Development in Colombia.

CARLOS MORENO

CARLOS MORENO

Interactive Manager

Moreno is responsible for the digital marketing strategy of LAMAC, as well as the graphic design of its publications, including newsletters, presentations, banners and infographics. Moreno has extensive experience in Marketing Management, Digital Marketing and E- commerce, and is also a professional Graphic Designer. He has more than 16 years of experience in different positions in digital marketing for a diverse list of industries which includes the insurance, publishing and advertising sector in Colombia.

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