Welcome to the Members Zone! An exclusive space that offers specialized content to Pay TV Channels, members of LAMAC.
Study that measured the Efficiency and Efficacy of Media Mix in the Personal Care Category for a perioid of 2 years in Mexico.
Study that measured the Efficiency and Efficacy of Media Mix in the Retail Sector (Female Fashion) for a period of 2 years in Chile.
Study that measured the Efficiency and Efficacy of Media Mix in the SUV Category (Automobile Sector) for a perioid of 2 years in Chile.
Study that measured the Efficiency and Efficacy of Media Mix in the SUV Category (Automobile Sector) for a period of 2 years in Colombia.
Infrographic about Women of Middle and Upper Socio-economic status that purchase some baby product in the last year.
Infographic with key information about People of Middle and Upper Socio-economic status that made some financial activity in the last 12 months.
The consumption of Pay TV increases among children and teenagers in Colombia.
Important information about consumption of Pay TV among Fathers of 25 to 54 years.
Colombians are choosing Pay TV over Free-to-air TV.
It is time to adjust your inversion on TV and follow the rate of consumers!
Infographic about the increasing consumption of Pay TV among Chilean mothers.
Infographic with 6 key facts about People between 25 to 54 years (Middle and Uppper Socio-economic status) with the intention of buying a car in the next 12 months.
Evolution of the Audience Share and time invested on daily TV in Colombia.
Daily Pay TV Penetration, Audience Share and Time spent of Pay TV in Chilean youth between 18 to 24 years.
The Audience Share of Pay TV in Mexico overpasses the Free-to-air TV channels.
During Holy Week, the time spent on Pay TV is 26% more than Free-to-air TV.
The audience of Pay TV surpasses Free-to-air TV in most of programmings.
Important infographic about the Increase of Audience Share of Pay TV in Mexico.
It is time to balance your Media Planning and recover the lost audience!
It is a fact! Colombians watch more Pay TV than Free-to-air TV.