“All About Them” is the fundamental idea that Bruce Turkel positions in his seminars. Bruce cultivates in his audience the power to focus on their CLIENTS, not their products or services, helping them to open their minds and discover their creativity.
With more than 30 years of experience in the advertising industry, Bruce helps his audience understand the importance of building brand value, with strategies that apply to the disruptive landscape we are all facing.
“People don’t choose what you do, they choose who you are.”
- The importance of building brand value
- Marketing in disruptive times
- How marketing specialists can navigate branding during and after COVID-19
- Tips to add value and relevance to products and services