(An analysis of 2000+ consumer interviews under quarantine in Brazil, Mexico, and Colombia)
In the midst of today’s economic crisis, e-commerce has become a must-have sales channel, not only for the big retail players, but also for companies of all industries and sizes. This channel is undoubtedly a key part of achieving economic revival and keeping marketing strategies alive, taking into account health measures that have become part of the new normal.
While the number of daily transactions through e-commerce is increasing, so is the number of competitors in the industry and the challenges they face in positioning themselves in the minds of an increasingly demanding consumer and meeting their needs.
To address these issues and study the transformation and challenges facing e-commerce in Latin America, we will have the participation of 3 industry experts who are part of leading companies in the region:
Head of User Payments at Rappi
Chief Marketing Officer at ComparaEnCasa.com
Associate Managing Director – Payments Practice Leader at AMI (Americas Market Intelligence)
In conversation with MÓNICA DÁVILA, Director of Marketing and Communications at LAMAC, the panelists will address topics such as:
- The transformations and challenges of the e-commerce industry
- Changes in consumer habits
- Advertising investment during a pandemic
- How to connect with consumers in today’s circumstances
- Experiences and lessons learned at this new stage of the industry